By Courtney Cochran
When it comes to restaurant wine sales, the news is largely not good - for the restaurateurs, at least. To that end, the Wine Market Council - in conjunction with The Nielsen Beverage Alcohol Team - reported this winter that on-premise sales of wine have slipped dramatically from 2007 and early 2008 levels, with some restaurants even forced to shut their doors as a result of sluggish sales. Happily, there's a silver lining to this latest tale of recession-induced woe: by-the-glass sales at on-premise locations are still strong, and restaurants are responding by injecting new life - and appeal - into their BTG programs
When it comes to restaurant wine sales, the news is largely not good - for the restaurateurs, at least. To that end, the Wine Market Council - in conjunction with The Nielsen Beverage Alcohol Team - reported this winter that on-premise sales of wine have slipped dramatically from 2007 and early 2008 levels, with some restaurants even forced to shut their doors as a result of sluggish sales. Happily, there's a silver lining to this latest tale of recession-induced woe: by-the-glass sales at on-premise locations are still strong, and restaurants are responding by injecting new life - and appeal - into their BTG programs
Continue reading By the Glass Bargains - An Upside to the Recession.


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