Wine Drinking: April 2008 Archives

Motown Merlot

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By Courtney Cochran

bottle_merlot.gifWhen former Motown Records CEO Kedar Massenburg launched K'orus Wine (koruswine.com) in late 2007, he did so with a splashy launch party in Beverly Hills attended by the likes of Stevie Wonder and Vivica Fox.  And while not the only wine launched with a celeb-studded fête in recent months , Massenburg's offering differs in a notable way - it's intended for African Americans.

The Sipping Point

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millennials.jpgBy Courtney Cochran

Ever since a 2005 Gallup Poll showed that - gasp! - twentysomethings were drinking wine in notable quantities, marketers have been atwitter about "what to do" with these radical new (read: young) enthusiasts.  And now, with the latest news that Millennials (those who've turned 21 after the new Millennium) prefer wine to beer, pundits seem unable to stop marveling at the revolutionary behavior of America's youth when it comes to their drinking habits.

Pink Out, Indeed

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roseWine1.jpgBy Courtney Cochran

AC Nielsen news keeps on confounding, now with reports that sales of rosé wine in the US rose an astounding 53.2% during the 52-week period recently surveyed.  These gains - which apply to bottles of rosé priced $8 and up - represent more than 17 times the increase in table wine sales observed during the same period.


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