Mendocino's history in winegrapes began following the California Gold Rush in the 1850's. Immigrant farmers, in lieu of riches in gold, turned to farming; choosing the slanted, roughed up, sun-drenched hillsides for winegrape growing. Production started small and then grew with successes.
The more southern markets of Napa and Sonoma proved to be tough competition. Their proximity to distribution channels in larger cities like San Francisco gave them an advantage over the locally sold Mendocino wines. Then, during Prohibition, wine production all but stopped in Mendocino. Only one small family vineyard kept production alive, until the 1960's. Mendocino winemakers had their work cut out for them!