Wine Varietals: February 2008 Archives

Merlot Fights Back

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merlot.jpg

A stunning new Merlot helps dispel the varietal's bad rap

by Courtney Cochran

Ever since Sideways' curmudgeony wine geek Miles dismissed Merlot as something he'd rather skip a meal over than swill, Merlot's been suffering under the blight of crashing sales and a seriously downtrodden image.

In fact, the backlash against the varietal has been so bad that Swanson Vineyards - Napa Valley's largest producer of estate-grown Merlot - recently launched a PR campaign called "Merlot Fights Back." Their message? Don't diss the misunderstood varietal just because a fictional down-on-his-luck oenophile with a penchant for Pinot says it's not worth your time.

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