So-called "natural wines" are under the microscope these days
By Courtney Cochran
Twitter: @HipTastesMaven
The natural wine debate reached a fever pitch last week when the San Francisco Chronicle's head wine scribe, Jon Bonne, penned a blog post asserting that "natural wine is toast." At the core of his rant? The co-opting of the term - intended, at least initially, to describe wines made with minimal intervention - by marketers who wish to capitalize on its buzz-worthiness. The problem with buzz, of course, is that as soon as something becomes earmarked as "buzz" it's usually lost most of its potency anyway.
By Courtney Cochran
Twitter: @HipTastesMaven
The natural wine debate reached a fever pitch last week when the San Francisco Chronicle's head wine scribe, Jon Bonne, penned a blog post asserting that "natural wine is toast." At the core of his rant? The co-opting of the term - intended, at least initially, to describe wines made with minimal intervention - by marketers who wish to capitalize on its buzz-worthiness. The problem with buzz, of course, is that as soon as something becomes earmarked as "buzz" it's usually lost most of its potency anyway.
Continue reading Natural Is As Natural Does.


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