By Robert FarmerI suppose we are now officially in the age of Expectations Adjusted Downward. News from Down Under recently popped up about over-supply of and under-demand for premium wines. Australian wine makers have historically relied upon a consumer base outside their borders. And global demand for higher-end wine has been evaporating faster than a rain puddle in the Outback.
So, as has been the trend globally, Australian producers have had to adjust prices downward, setting a new threshold for so-called premium varietals. Have we entered the era of $10 premium wines? Probably not, but we're getting closer. And in Australia, the problem may have been self-inflicted --at least partially.
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