By Courtney Cochran
Last year when I attended a gala release party for Verité Wines - a mega-high-end Sonoma property that's part of the Kendall-Jackson empire - I never imagined that the winery's directors would allow its wines to sell online at prices far below their stated retail price. That's probably because the folks behind this critically acclaimed producer of elegant Bordeaux-style reds would never do such a thing - to do so would risk eroding the prestige of the brand and would almost certainly make it difficult to command full price for the wines elsewhere.
But, as it turns out, someone else would do such a thing - and did. Illegally.
Last year when I attended a gala release party for Verité Wines - a mega-high-end Sonoma property that's part of the Kendall-Jackson empire - I never imagined that the winery's directors would allow its wines to sell online at prices far below their stated retail price. That's probably because the folks behind this critically acclaimed producer of elegant Bordeaux-style reds would never do such a thing - to do so would risk eroding the prestige of the brand and would almost certainly make it difficult to command full price for the wines elsewhere.
But, as it turns out, someone else would do such a thing - and did. Illegally.
Continue reading It's Jail Time for High-End Wine Heister.
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