CRUSH IT - Book Signing by Gary Vaynerchuk at V. Sattui Winery

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St. Helena, California, September 2009 - Internet entrepreneur and wine retailer extraordinaire Gary Vaynerchuk will talk about his new book CRUSH IT! Why NOW Is the Time to Cash In On Your Passion and sign copies in his only wine country appearance this fall, at V. Sattui Winery on Saturday, October 24. V. Sattui Winery is located at 1111 White Lane off Highway 29 just south of St. Helena. The book is published by HarperStudio and retails for $19.99.

From 11:00 a.m. - 1:00 p.m. Gary will talk about the book, answer questions and sign copies for the public. The event is free and all are welcome. Copies of the book will be available for purchase at $19.99. A range of lunch/picnic options are available at a range of pricing, from bbq to pizza to sandwiches, cheeses, salads and more.

In honor of Gary's visit to Napa Valley, V. Sattui Winery will be making a donation to Robert Louis Stevenson Middle School in St. Helena.

During his visit to Sattui, he will also appear in a 'cameo' appearance on V. Sattui's The Wine Guys online program, hosted by President Tom Davies and Senior Vice President Peter Godoff.



About Gary Vaynerchuk:
Online marketing trailblazer Gary Vaynerchuk is a 33-year-old entrepreneur whose dual identity as business guru and wine guy has made him known as the "Social Media Sommelier." He revolutionized the wine industry with his video blog, Wine Library TV and grew his family wine business from $4 million to $60 million in five years. He estimates that Wine Library TV attracts more than 80,000 viewers. He was recently profiled in The New York Times and he has appeared on Late Night with Conan O'Brien, Ellen DeGeneres, NBC's Today Show, CNBC's Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch.

In CRUSH IT! Why NOW Is the Time to Cash In On Your Passion (HarperStudio) he shares with business owners how they can boost sales by using the internet. He shows audiences how to find their passion, then step by step how to turn it into a flourishing, monetized business. A synopsis and more detail can be found at http://crushitbook.com/.

Vaynerchuk's roots in wine come from the time growing up when his Russian immigrant parents owned a liquor store. Bored at the cash register, he began reading Wine Spectator and Wine Advocate and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. As a teenager, tasting wine was legally impossible, so he set out to train his palate "backwards." To study various flavors associated with wine, he tasted obscure fruits and vegetables, along with earthly influences, including grass, dirt, rocks, tobacco, and wood. "I probably consumed more New Jersey grass in my teens than any lawn mower." With a wealth of knowledge and an entrepreneurial spirit, Vaynerchuk spent every weekend of his college years at his parents' store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the store's only wine buyer, he sampled every wine that entered the store. Customers depended on Vaynerchuk for his advice and within a five year time period, Wine Library grew from a $4 million dollar business to a $60 million business. His first book, 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World, brought his unpretentious approach to wine appreciation to the page. Wine Library TV has blossomed into a full-fledged community. The viewers ("Vayniacs") convene on an extremely active forum, and have organized numerous off-line gatherings. A lively speaker, Vaynerchuk has given keynote speeches to a diverse group of organizations including the Digital Marketing Mixer, Boston Wine Expo, Inman Real Estate Connect, Ramquest Users Group Conference, DeGustibus Cooking School, and the Disney Food and Wine Festival. Gary and his family live in New York City.

About V. Sattui Winery:
The winery is located at 1111 White Lane just south of the town of St. Helena and is open 9:00 a.m. - 6:00 p.m. daily. Founded in 1885 in San Francisco by Vittorio Sattui,
V. Sattui was re-established in St. Helena in 1975 by great-grandson Dario Sattui and is a family business. Winemaker Brooks Painter directs the production of 45 wines; the winery farms 200 acres of estate vineyards and also sources grapes from Napa, Sonoma, Amador, Lodi and Mendocino. It is the only winery in Napa Valley with its own extensive in-house deli. Chef Gerardo Sainato directs the kitchen, which produces wood-fired pizza, bbq'd oysters, fresh mozzarella-with-condiments, pastas, panini, charcuterie, desserts, breads, salads and cheeses from around the world.

V. Sattui wines are sold exclusively from the winery. There is no outside distribution; therefore the wines are priced much lower than in retail stores and cannot be found in restaurants or wine shops. One of the winery's ongoing programs is a regular video on its website by President Tom Davies and Senior Vice President Peter Godoff---The Wine Guys---discussing wines and offering 'insider' deals.

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1 Comments

I have seen Gary speak a few times and his knowledge, passion and enthusiasm is beyond compare. If this is your first time seeing him, you are in for a real treat.

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