DeLoach Takes By-the-Glass Carbon Footprint to New Lows

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deloachbag.jpgBy Courtney Cochran

Russian River-based DeLoach Vineyards continues to innovate in the sustainable wine realm with its newest initiative, the "Barrel-to-Barrel" by-the-glass program. Created for eco-conscious on-premise accounts like The Fairmont San Francisco, DeLoach's program - which features nearly 100% recyclable mini barrels and equally recyclable 10L "eco-bag" wine inserts - virtually eliminates the waste associated with buying and serving wine.
Carbon: The New Low Is Zero
I say it's about time in an industry where alarmingly high packaging waste output conflicts with most wine companies' otherwise green ideals. And there's more: Besides being a significant improvement from a waste perspective over traditional glass-packaged bottles, the Barrel-to-Barrel program offers clients still more perks in the form of profit and spoilage advantages (can you tell I am a fan?). Because the recyclable barrel inserts contain 10 liters of wine but cost the same as a traditional 9-liter (12 bottle) case, buyers receive an extra 7 glasses' worth of wine to pour for paying customers. What's more, the 10-liter replaceable bags offer the same benefit of bag-in-the-box wines when it comes to freshness: air is eliminated as wine is expelled, which means wine lasts from six to eight weeks from the time the first glass is poured.

No wonder Jean-Charles Boisset - whose company Boisset Family Estates owns DeLoach - was named Innovator of the Year by the Wine Enthusiast for his efforts towards reducing the carbon footprint associated with wine.

3 Comments

Great article.

I agree that cutting down packaging is a needed step but it doesn't really solve the problem. There's always going to be some footprint from packaging, transport, etc.

Like you said, the new low is zero-- so I think the only way to do this is carbon footprints. The only way to have no footprint would be to not drink wine and obviously thats not gonna happen ; ) You might wanna check out sites like Belgrave Trust, Native Energy, Carbon Counter...I think that belgrave lets you offset wine collections which is cool but any one of them would be a good step.

So yeah, less packaging sure helps but I think offsets are the only way to have no footprint for now at least.

Jill,

You're absolutely right and your comment is a great addition to the post. Some footprint is inevitable, and offsetting is the only way to become truly (net) zero impact.

Thanks for contributing.

Cheers, Courtney

extra wine with less waste? this is a breakthrough. how do we get more people to adopt this?

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