Wine as Art, Er, Fashion Statement, Er, Drink

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By Courtney Cochran
CA-rose.jpg

Fresh back from Miami, I have to say that the sunny spot is without a doubt a city that knows how to party. And so I wasn't surprised to learn today that charismatic designer Christian Audigier - who shot to fame in the '90s as the man behind the eponymous Von Dutch brand, a favorite among celebrities and musicians, and who now oversees Ed Hardy clothing - chose Miami as the spot to debut his new wine brand, The Cool Wine (http://myspace.com/thecoolwine), at a star-studded affair late last year.

With juice coming from vineyards in Audigier's native France and distribution taken care of by Southern Wine & Spirits, The Cool Wine seems to have all the pieces in place for success as a traditional wine brand. But with packaging comprised of screw cap-topped bottles and boxes covered with colorful tattoo-inspired artwork, The Cool Wine is as much eye candy as beverage, as much fashion statement as libation - hardly traditional attributes in this long-staid industry. Watch for versions of the trendsetting stuff made from Syrah, Cabernet Sauvignon, Merlot and Chardonnay and also a Rosé on store shelves and (naturally) bottle lists in nightclubs soon.

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