"No Merlot" No More

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By Robert Farmer

BlackStone_merlot.jpgYou've heard me argue for the defense in the case of the Public vs. No Merlot before - though I thought the movie Sideways was excellent, it was also a bit missinterpreted and way off point with the character's virulent opposition to merlot. Well, as with most things that are incorrect, time took its course and righted the wrong. And so it is in this spirit that I was happy to see the report released this week that sales of merlot in the United States rose by some 6 percent in 2007.

It took awhile for the public to set aside their fear of being un-trendy and their proclivity to bypass the merlot section in their grocery store wine aisle, but it does appear that merlot is again taking its rightful place among grape greats. Merlot still ranks high with U.S. wine consumers, as some 45 percent of total wine sales in the States is comprised of merlot, chardonnay, and cabernet sauvignon. Anecdotal evidence of the trend reversal is offered by Constellation Wines, the largest wine company in America, which claims among its many brands Blackstone Winery. For the same 2007 period, Blackstone's benchmark merlot enjoyed a sales increase of more than 11 and a half percent.

I guess Blackstone fans never saw Sideways...

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1 Comments

I love Merlot and was happy the movie set it back as the prices came down and many were giving me bottles for free! It is funny though the French bottle referred to in the movie was a Merlot based wine.
Just another example of how Hollywood is not fact but mostly fiction!

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