Wine Country Personality: May 2010 Archives Personality

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Gary and Jennifer Buffo of Pure Luxury Wine Tours

wcPersonalityPureLuxury.jpgGary Buffo founded Pure Luxury Transportation in 1991 with the idea that the customer always comes first and the company should be "Committed to Perfection." Gary realized, after renting a limousine for a night out, that not every company operates with the customer in mind. Everything about his rental experience was negative. The limousine showed up an hour in a half late, and it was filthy inside and out and stocked with nothing. At the end of the evening the driver had the audacity to put his hand out and request a tip. Several calls to the company after the incident resulted in a simple, "Oh well, what do you want us to do?" Gary's only thought at this point was "I could do this better," and Pure Luxury was formed.

Gary met his wife, Jennifer Buffo, in 1992. In the beginning of their relationship, Gary shared his business vision, goals, and passion for superior service with Jennifer. Since then, they have worked together to implement these business practices. Jennifer believes that Pure Luxury sets itself apart from other wine tour companies by focusing on what the client wants. Whether the tour is personalized or pre-set, private or with a group, visiting the larger wineries or the boutique wineries, there are many variables to consider. Pure Luxury takes the clients' interests into consideration and then provides them with an unforgettable day in wine country. All of their chauffeurs go through an extensive wine country training program: they truly know wine country inside and out. Pure Luxury chauffeurs are models of professionalism in the industry, and provide the clients with safe transportation, as well as act as a personal concierge during the trip.