Travel Deals: April 2009 Archives

When Wine Is Complimentary to Traveling

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By Robert P. Farmer

Those of you who have traveled enough, and even those of you whose adventures take them away from home only occasionally, can attest that the little things a hotel does for its guest can go a long, long way. In today's world of travel incentives--ranging from free night's stays to tickets to the hottest shows, few such lures have the cachet or the staying power as the Complimentary Wine Reception.

This trend--in which a hotel pours wine for its guests each evening in the lobby or other common space, along with, typically, some sort of light fare--is actually something that has been around much longer than most of today's market-responsive hotel incentives. In fact, long before the economic maelstrom prompted hotel GMs to start giving away everything but the bed sheets, the wine reception was a popular means for acknowledging guest loyalty and for helping to make a hotel stay memorable. Now, however, the phenomenon is truly taking off.

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