Cakebread Caters to Wine, Photography Enthusiasts

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cakebread.jpgBy Courtney Cochran

I've always thought Cakebread's long-running annual Photo Contest is a simple but fun and absolutely effective way to engender brand loyalty among its customers. And so when I heard that the Rutherford winery would be offering a photography workshop with standout shutterbug Andy Katz followed by lunch this weekend, it struck me as a logical - and compelling - extension of the winery's branding initiatives.
Cakebread Keeps It Real
In the world of winery events, few really grab my attention.  But there's something wonderfully tactile about Cakebread's on-site offerings, which in the past have included eclectic cooking classes and the innovative "Cakebread U" educational program for business school students (attended by yours truly back in 2004).  There is a sense of really "getting your hands dirty" in these programs - no shrinking from participation in the back row - and the end result is a lasting and personal connection with the brand.  So it shall no doubt be again this weekend, when world-renowned vineyard photog and author Katz leads experienced and newbie snappers alike through a workshop highlighting the challenges and rewards of photographing landscapes and vineyards.  Following the workshop, guests will be treated to a three-course lunch with wine pairings, a fitting conclusion to an imaginative, immersive hands-on wine country experience.


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