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Wonka World, Circa Now

By Courtney Cochran

Next time you’re looking for something sweet in northern Sonoma County, stop into retro fabulous Powell’s Sweet Shoppe on the plaza in downtown Healdsburg.  The candy emporium boasts floor-to-ceiling displays of every kind of confection imaginable, including both new and vintage brands.

Treats aside, the sweetest part of the experience has to be the uncanny sense of nostalgia that’s felt in every nook and cranny of the store.  From the color palate-like bins of brightly hued saltwater taffy to the old-fashioned soda fountain and excellent selection of retro kids’ toys (cap guns, anyone?), the place fairly oozes small town America, circa way back when.

Fortunately for sugar fans, there’s no need to go back in time to partake of Powell’s bounty.  The only obstacle keeping visitors from sheer confection bliss, in fact, is the spot’s sometimes steep prices, a reminder that we are, in fact, in the here and now.  

Powell’s Sweet Shoppe * 322 Center St., Healdsburg, CA 95448 * (707) 431-2784 * powellssweetshoppe.com

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